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Hardwood Floors Magazine

Hardwood Floors Magazine

The magazine of the National Wood Flooring Assocation

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Category: Articles

  • HFM Features

Content Marketing: It’s All About the Customer

  • by Katrina Olson
  • Posted on February 2, 2018March 27, 2018

Give them what they want — and get results. In September 2017, the Content Marketing…

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  • Wood Stock

Hardwood at Home

  • by Burt Bollinger
  • Posted on February 2, 2018January 18, 2018

In business, having a niche or something that sets you apart is the key to…

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  • Industry Insights

Digital Disruption in Wood Flooring: Threats and Opportunities

  • by Lindsay Konzak
  • Posted on February 2, 2018March 27, 2018

By Lindsay Konzak When Amazon formally launched B2B marketplace AmazonSupply in 2012, most industrial and…

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  • Species Specs

Species Specs: Hickory/Pecan

  • by Admin
  • Posted on January 17, 2018January 17, 2018

The Carya genus (hickory) is divided into two main groupings: True Hickories: Pignut Hickory (Carya…

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  • HFM Features

Today’s Savvy Consumer

  • by Admin
  • Posted on December 4, 2017February 2, 2018

By Brian O’Bannon & Neil Newhouse, Public Opinion Strategies In NWFA’s first-ever consumer research initiative,…

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  • Wood Stock

Picking Up the Pieces

  • by Burt Bollinger
  • Posted on December 4, 2017February 2, 2018

The 2017 hurricane season is one many will never forget. With two deadly hurricanes, Harvey…

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  • NWFA News

Creating Industry Awareness Through Manufacturing Day

  • by Anita Howard
  • Posted on December 4, 2017February 2, 2018

One of the issues frequently discussed among wood flooring professionals is the difficulty of finding…

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  • Wood Stock

Down to the Details

  • by Burt Bollinger
  • Posted on December 4, 2017November 20, 2017

Before wood can be chosen by a consumer or installed by a contractor, it has…

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  • Business Best Practices

Your Top 5 Tech Resolutions for the New Year

  • by Burt Bollinger
  • Posted on December 4, 2017November 21, 2017

Looking back on 2017, no new glaring technology trends have emerged. What can be found…

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  • NWFA News

NWFA’s Vision 2020 Strategic Planning

  • by Michael Martin
  • Posted on December 4, 2017November 30, 2017

Back in December 2015’s CEO column, I introduced the idea of NWFA’s Vision 2020 Strategic…

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