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Hardwood Floors Magazine

Hardwood Floors Magazine

The magazine of the National Wood Flooring Assocation

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Author: Michael Martin

  • Articles

Final Coat: Engage to Market

  • by Michael Martin
  • Posted on February 3, 2025January 27, 2025

The phrase ā€œyou get out of it what you put into itā€ certainly applies to…

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  • Articles

Final Coat: Flooring Futures Initiative

  • by Michael Martin
  • Posted on December 2, 2024November 27, 2024

Reading about the achievements the individuals on Hardwood Floors magazine’s 40 Under 40 list have…

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  • Articles

Final Coat: Selling Hardwood Flooring: The Sustainable Choice

  • by Michael Martin
  • Posted on October 1, 2024September 24, 2024

For the last decade, consumer research has placed sustainability as a ā€œnice to haveā€ wood…

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  • Articles

Final Coat: Science Sets Wood Apart for Good

  • by Michael Martin
  • Posted on August 1, 2024July 31, 2024

NWFA leaders have participated in many industry meetings so far this year, including our own…

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  • Articles

Final Coat: You’re Invited: Leadership Development Week

  • by Michael Martin
  • Posted on July 1, 2024July 30, 2024

Those who were with us at the 2024 NWFA Wood Flooring Expo had the opportunity…

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  • NWFA News

Final Coat: 10 Tips for Growing Business in Slower Times

  • by Michael Martin
  • Posted on April 1, 2024March 22, 2024

All indications are that we are going to have a slower summer than the last…

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  • NWFA News

Final Coat: NWFA Education & Research Foundation Advances the Industry

  • by Michael Martin
  • Posted on February 1, 2024February 1, 2024

Throughout the pages of the February/March issue of Hardwood Floors magazine, you’ve read about how…

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  • NWFA News

Final Coat: Future Reach

  • by Michael Martin
  • Posted on December 1, 2023December 5, 2023

Hopefully you’ve had a chance to see this year’s up-and-comers featured in Hardwood Floors magazine’s…

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  • NWFA News

Final Coat: Selling Against Wood Floor Look-Alikes

  • by Michael Martin
  • Posted on September 29, 2023September 28, 2023

In this year’s industry outlook survey, close to 70 percent of NWFA members reported negative…

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  • NWFA News

Final Coat: A ‘World’ of a Message

  • by Michael Martin
  • Posted on August 1, 2023July 13, 2023

The wood flooring industry is embracing the ways that technology and innovation can help boost…

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