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Hardwood Floors Magazine

Hardwood Floors Magazine

The magazine of the National Wood Flooring Assocation

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Author: Michael Martin

  • NWFA News

Final Coat: A ‘World’ of a Message

  • by Michael Martin
  • Posted on August 1, 2023July 13, 2023

The wood flooring industry is embracing the ways that technology and innovation can help boost…

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  • NWFA News

Final Coat: Facts Over Fake

  • by Michael Martin
  • Posted on June 1, 2023May 25, 2023

We have been touting the benefits of real wood flooring over highly processed, wood-look alternatives…

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  • Articles

Final Coat: Education Enhancements

  • by Michael Martin
  • Posted on March 31, 2023March 28, 2023

Education is an important way to grow your knowledge, skills, and even your bottom line.…

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  • Articles

Final Coat: Real American Hardwood Campaign Provides the Keys to the Castle

  • by Michael Martin
  • Posted on February 15, 2023February 13, 2023

The Real American Hardwood Coalition (RAHC) was established by 30 hardwood industry associations, including the…

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  • Articles

Final Coat: NWFA Members Provide Legacy of Education for Today’s Students

  • by Michael Martin
  • Posted on December 1, 2022November 22, 2022

One of the things that has always impressed me with the NWFA is the generosity…

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  • Articles

Final Coat: Now, Let’s Get Back to the Future

  • by Michael Martin
  • Posted on October 3, 2022September 22, 2022

If there’s one thing the last few years have taught us, it’s that there is…

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Final Cut RWRL Images to Promote Benefits of Real Wood Flooring
  • Articles

Final Coat: Selling the Joy of Wood Flooring

  • by Michael Martin
  • Posted on August 1, 2022July 20, 2022

Throughout this magazine issue, you’ve read all about the numerous reasons wood is environmentally friendly.…

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  • Articles

Final Coat: Expo Provides Industry Indicators and Insights

  • by Michael Martin
  • Posted on June 1, 2022May 26, 2022

In Mid-April, the 2022 NWFA Wood Flooring Expo took place in Tampa, Florida. With a…

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  • Articles

Final Coat: Optimism and Opportunity

  • by Michael Martin
  • Posted on April 1, 2022March 24, 2022

After two years of mostly connecting virtually, the NWFA team and I have been busy…

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  • Articles

Final Coat: Navigate Your Future at the NWFA Expo in April

  • by Michael Martin
  • Posted on February 1, 2022February 10, 2022

It has been a whirlwind couple of years for all of you, so it’s important…

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