Walk into a flooring showroom that stops you in your tracks. The lighting is right,…
Category: Marketing
If you work in the hardwood flooring business, you likely know how important your Google…
By Seth Gladden In my college days, I got a summer job selling home security…
Every year, I travel throughout the country to help flooring companies make their phone ring…
Installing, selling, or creating real wood flooring is just one part of running a successful…
Running a flooring business without a marketing plan is a bit like laying hardwood without…
As a hardwood flooring pro, you put in long hours to make sure every project…
Simply having a website is not marketing, just as having pots and pans in your…
Search engine optimization (SEO), artificial intelligence (AI), engagement, and keywords. Marketing lingo alone can make…
As a hardwood flooring professional, you’ve built your reputation on craftsmanship, attention to detail, and,…