Walk into almost any flooring showroom, and you will hear the same frustrations. Close rates…
Category: Articles
When we convene at the 2026 National Wood Flooring Association (NWFA) Expo in Orlando this…
When Brian Gore of Creative Hardwood was brought into a remodel in West Bloomfield, Michigan,…
You’ve probably heard the saying, “If you do what you love, you never will work…
As a designer, I’m always thinking about how materials shape a space, not just how…
Ignite Your Passion Ignite your passion at the only trade show in the world dedicated…
Hardwood flooring is one of the most tradition-driven trades in the country. Many contractors perform…
If you work in the hardwood flooring business, you likely know how important your Google…
Expo Education Preview “Callbacks come from shortcuts” is a phrase my grandfather engrained in me…
Florida’s tropical climate brings high humidity, moisture, and heat along with it. For that reason,…