This year, the National Wood Flooring Association (NWFA) is celebrating its 40th anniversary. That is…
Category: Articles
When Chris Haight of Pure Floors Inc. first learned about renovations at the Portland International…
Acoustic ratings often are misunderstood, leading to confusion for both consumers and professionals in the…
A couple of years ago, my wife and I were having dinner with friends. We…
Sprigg Lynn of Universal Floors in Washington, D.C., has long been a go-to expert for…
The domestic wood industry faces challenges on all sides. From fake-wood lookalike sales skyrocketing to…
The NWFA Education & Research Foundation (NERF) has announced the winners of two 2024 NERF…
How do you present your business to potential customers and partners? Marketing is key to…
The phrase “you get out of it what you put into it” certainly applies to…
Search engine optimization (SEO), artificial intelligence (AI), engagement, and keywords. Marketing lingo alone can make…