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Hardwood Floors Magazine

Hardwood Floors Magazine

The magazine of the National Wood Flooring Assocation

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Author: Katrina Olson

  • Business Best Practices

4 Keys to Successfully Marketing to Architects and Designers

  • by Katrina Olson
  • Posted on June 18, 2020June 18, 2020

Selling to architects and interior designers can be challenging. For example, some architects are more…

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  • Business Best Practices

Why Women Matter to Wood Flooring Marketers

  • by Katrina Olson
  • Posted on February 10, 2020February 17, 2020

Women are responsible for about 70-80 percent of all consumer purchasing through their buying power…

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  • NWFA News

Hardwood Floors Magazine’s 2019 40 Under 40

  • by Katrina Olson
  • Posted on December 2, 2019February 3, 2020

Hardwood Floors is honored to recognize 40 industry professionals under the age of 40 who…

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  • Business Best Practices

Video Marketing Metrics – How to know when your video strategy is working?

  • by Katrina Olson
  • Posted on December 2, 2019February 3, 2020

Video is growing in popularity among both consumers and organizations. The use of video as…

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  • Business Best Practices

Why Aren’t You Using Video?

  • by Katrina Olson
  • Posted on September 30, 2019September 30, 2019

ANSWERS TO THE 3 MOST COMMON OBJECTIONS -Humans are visual creatures, processing information based on…

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  • Business Best Practices

Video Marketing: Level Up Your Video Game

  • by Katrina Olson
  • Posted on August 2, 2019August 5, 2019

This article is part one of a three-part series about marketing with video. For the…

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  • Business Best Practices

Branding: More Than a Logo and Tagline

  • by Katrina Olson
  • Posted on May 31, 2019May 22, 2019

Which brands would you have difficulty giving up – Hulu, Under Armour, iPhone, Levi’s, Ford?…

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  • Business Best Practices

Positioning: The Foundation of Your Brand

  • by Katrina Olson
  • Posted on April 1, 2019March 28, 2019

To many people, ā€œbrandingā€ means a logo, color, symbol, or tagline – like Coke’s red…

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  • Business Best Practices

Maximize Your Business with Email Marketing

  • by Katrina Olson
  • Posted on February 1, 2019January 29, 2019

Using email for marketing is considered old school by some and high-tech by others, but…

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  • Business Best Practices

Understanding Influencer Marketing: 8 Common Questions Answered

  • by Katrina Olson
  • Posted on December 3, 2018November 19, 2018

Influencer marketing is one of the newest and fastest-growing tools in the marketer’s toolbox. Forbes…

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