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Hardwood Floors Magazine

Hardwood Floors Magazine

The magazine of the National Wood Flooring Assocation

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Category: Articles

  • Articles

Replica Resolute

  • by Burt Bollinger
  • Posted on February 10, 2025February 4, 2025

Sprigg Lynn of Universal Floors in Washington, D.C., has long been a go-to expert for…

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  • Articles

Missouri Campaign Fights for Real Wood Over Lookalikes

  • by Sydney Jones
  • Posted on February 10, 2025February 6, 2025

The domestic wood industry faces challenges on all sides. From fake-wood lookalike sales skyrocketing to…

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  • Articles

2024 NERF Partners in Education Sponsored Scholarship Winners Announced

  • by Admin
  • Posted on February 10, 2025February 17, 2025

The NWFA Education & Research Foundation (NERF) has announced the winners of two 2024 NERF…

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  • Articles

Chair’s Cut: Education as a Marketing Tool

  • by Steve Brattin
  • Posted on February 3, 2025January 27, 2025

How do you present your business to potential customers and partners? Marketing is key to…

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  • Articles

Final Coat: Engage to Market

  • by Michael Martin
  • Posted on February 3, 2025January 27, 2025

The phrase “you get out of it what you put into it” certainly applies to…

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  • Articles

Craft Your Message: Installing Simple and Effective Marketing Tactics

  • by Libby Johnston
  • Posted on February 3, 2025March 6, 2026

Search engine optimization (SEO), artificial intelligence (AI), engagement, and keywords. Marketing lingo alone can make…

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  • Articles

Unlimited Moisture Protection/No Need to Moisture Test

  • by Brett Miller
  • Posted on February 3, 2025March 6, 2026

A few years ago, a general contractor took on a project for a friend of…

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Contract painter painting garage floor to speed up selling of home
  • Articles

Self-Leveling Compound Considerations

  • by Jim Muggleton
  • Posted on February 3, 2025March 6, 2026

The topic of choosing the right selection of flooring products for the right environment is…

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  • Articles

5 Key Advertising and Marketing Issues for Businesses

  • by Iqra Mushtaq
  • Posted on February 3, 2025May 6, 2025

Whether it’s a billboard, a social media post, a page in the local newspaper, or…

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  • Articles

The 2025 Congressional Line Up

  • by Dana Cole
  • Posted on February 1, 2025February 20, 2025

As expected, the Congressional calendars for the 119th Congress came out, and based on the…

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