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Hardwood Floors Magazine

Hardwood Floors Magazine

The magazine of the National Wood Flooring Assocation

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Category: Articles

  • Business Best Practices

You Can’t Motivate Salespeople

  • by Paul Reilly
  • Posted on January 1, 2024December 21, 2023

“I wish my salespeople were more motivated. They seem apathetic and complacent. How can we…

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  • Industry Insights

Flooring Category Sales Decline

  • by Santo Torcivia
  • Posted on January 1, 2024December 21, 2023

Despite a recent growth spurt in the U.S. economy, the U.S. flooring market is declining…

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  • Sponsored Content

Sponsored Content: A Proven Paradigm in Finish Technology

  • by Admin
  • Posted on December 23, 2023December 23, 2024

Advertorial by Odie’s Oil Odie’s Oil isn’t new; it has been in use for more…

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  • Special Content

Special Content: Janet Sullivan Retires from Lenmar

  • by Libby Johnston
  • Posted on December 22, 2023December 20, 2023

Following a nearly four-decades-long career in the wood flooring industry, Janet Sullivan retired from Lenmar…

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  • NWFA News

Wood Talk: Paul Nelson

  • by Admin
  • Posted on December 22, 2023December 20, 2023

Paul Nelson is the founder of Wyoming Wood Floors and serves as the operations manager…

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  • HFM Features

Introducing the 2023 Hardwood Floors Magazine 40 Under 40

  • by Libby Johnston
  • Posted on December 20, 2023December 1, 2023

Meet 40 industry professionals under 40 who are helping to determine the future of the…

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Artificial intelligence (AI), data mining, expert system software, genetic programming, machine learning, deep learning, neural networks and another modern computer technologies concepts. Brain representing artificial intelligence with printed circuit board (PCB) design.
  • Business Best Practices

The Applications and Risks of Artificial Intelligence for Businesses

  • by Corrine Conway
  • Posted on December 15, 2023April 1, 2024

Artificial intelligence (AI) has been a hot topic lately. Businesses and contractors have taken advantage…

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  • At the Site

Inspector’s Report: Lessons from 2,121 Inspections

  • by Libby Johnston
  • Posted on December 15, 2023December 20, 2023

René Rocheleau says it takes years and years of experience seeing and working through problems…

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  • Wood Stock

Ipé Inspiration

  • by Burt Bollinger
  • Posted on December 15, 2023December 13, 2023

Brandon Gross, the owner of Coastwise Hardwood Flooring in Fort Walton Beach, Florida, faced a…

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  • Government Affairs

New Study Questions Wood Product Sustainability

  • by Dana Cole
  • Posted on December 15, 2023December 18, 2023

The hardwood industry, and indeed the entire wood products industry sector, has long fought an…

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