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Hardwood Floors Magazine

Hardwood Floors Magazine

The magazine of the National Wood Flooring Assocation

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Author: Paul Reilly

  • Business Best Practices

Don’t Let Customers “Walmart” You

  • by Paul Reilly
  • Posted on March 1, 2023February 28, 2023

Walmart’s CEO recently made it clear: “We’re not going to pay high prices anymore.” Walmart…

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Dollar Under Magnifier
  • Business Best Practices

The Power of Perceived Value

  • by Paul Reilly
  • Posted on December 15, 2022December 13, 2022

It’s a hot, sunny day on the beach. You only have ice water to drink,…

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Recession Economy Graphic
  • Business Best Practices

Can a Recession Be a Good Thing?

  • by Paul Reilly
  • Posted on October 3, 2022September 30, 2022

As salespeople, sales leaders, and business owners try to navigate a recession, it’s important to…

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A man points to an operator's symbol, with icons for after-sales services. The communication channel of customer satisfaction
  • Business Best Practices

Don’t Miss this Opportunity

  • by Paul Reilly
  • Posted on August 15, 2022September 10, 2022

“Business is TOO good!” That’s what a small business owner recently told me. He runs…

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Business Race Graphic
  • Business Best Practices

7 Tips to Thwart Cheap Competitors

  • by Paul Reilly
  • Posted on June 1, 2022August 1, 2022

“Your competition offered a better price, and we’re considering their proposal.” Does this sound familiar?…

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Graphic of 5 Stars
  • Business Best Practices

Are You Plussing Your Customer Experience?

  • by Paul Reilly
  • Posted on April 15, 2022April 5, 2022

Walt Disney was a fanatical innovator. In the 1940s, Disney created a term that became…

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Dartboard Image
  • Business Best Practices

Be Brilliant in the Basics

  • by Paul Reilly
  • Posted on February 15, 2022November 8, 2022

General James Mattis’ leadership philosophy is simple: Be brilliant in the basics. Although his philosophy…

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  • Business Best Practices

How Sellers Create Value Through Tough Times

  • by Paul Reilly
  • Posted on December 1, 2021November 8, 2022

What value do you personally bring? This is a gut-check question. It forces you to…

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  • Business Best Practices

Selling Through Tough Times of Peak Demand

  • by Paul Reilly
  • Posted on October 15, 2021October 1, 2021

These are the common complaints I hear from those competing in the current market. They’re…

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  • Business Best Practices

3 Leadership Principles to Guide Your Team

  • by Paul Reilly
  • Posted on August 2, 2021July 29, 2021

“I really believe that when 2020 gets here, we’re gonna look back and this is…

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