AHF Products Introduces Bruce Unfinished™ Solid and Engineered Hardwood Floors

AHF Products announces the launch of a line of U.S.-made unfinished solid and engineered hardwood flooring. Bruce unfinished solid and engineered hardwood is milled in the U.S.A., which the company says ensures superior durability, consistency, and faster availability for any project, residential or commercial.

Solid unfinished select grade hardwood is being introduced under the Bruce® brand. The select grade solid white oak and red oak, available in 2-1/4˝ and 3-1/4˝ widths, can be stained and finished to suit any interior space.

While unfinished flooring typically is only available in solid hardwood, AHF Products is now combining the benefits of unfinished hardwood with the features of engineered wood: wider width, structural stability, ease of installation, greater installation flexibility, and the option to refinish.

The new unfinished engineered hardwood floors, also under the Bruce brand, provide a versatile canvas for any design vision. Available in plainsawn white oak, red oak, and hickory, these 6˝ or 7”wide planks feature square edges and ends, ensuring a seamless finish on-site. With the ability to stain and finish these planks, professionals can offer clients unparalleled flexibility in achieving their desired look. In addition, unfinished flooring is perfect for matching existing floors or creating custom patterns.

“You can better control the color to create a precise match to your current hardwood flooring,” says Milton Goodwin, vice president-product management, AHF Products. “For example, you can test different stain colors to ensure they match the wood’s colors from another room. With the ability to sand, stain, and seal on-site, you achieve a seamless, professional-grade finish that reflects your unique style.”

AHF says the key features of its new unfinished solid and engineered line include:

  • Premium Wood Selection: Choose from White Oak, Red Oak, and Hickory (engineered only).
  • Seamless Finish: Square edges and ends for a smooth on-site finish.
  • Ultimate Customization: Unfinished for tailor-made staining and finishing.
  • Precision Milled: Fast and easy installation.
  • Versatile Applications: Ideal for both commercial and residential projects.
  • Domestic Production: Made in the USA, ensuring quick availability and high domestic content.

AHF Products offers a separate warranty for unfinished products, including a Pre-Installation Defects Warranty, Lifetime Limited Structural Warranty and 3X Times Sanded for Solid. Installing unfinished wood flooring typically requires more time as the finishing process needs to be done on-site after installation.