Northern Wide Plank Introduces PureCraft

Northern Wide Plank (NWP) has introduced PureCraft, a new three-layer engineered hardwood construction composed of 100 percent solid wood. The company says it is structurally stable, environmentally sustainable, and is suitable for any interior environment.

“With this new construction, our clients can expect the same high-end finishes, wide range of widths, and artisanal craftsmanship that has defined the NWP brand,” says John Nagtzaam, national sales manager for NWP. “All NWP products will maintain their current sustainability certifications, such as The Forest Stewardship Council (FSC) certification upon request, MAS Certified Green, and Declare labels through the International Living Future Institute. Homeowners, designers, architects, and other design professionals can now enjoy a 100 percent made in Canada product, further reducing our carbon footprint for the environment.”

Commenting on the product’s attributes, Shawn Peebles, co-founder and CEO of NWP added: “This new three-layer construction has exceeded expectations in testing. PureCraft’s performance attributes have shown excellent flatness and humidity resistance results, and we couldn’t be more excited to share this with our clients.”

NWP’s new PureCraft construction consists of three-layers, and based on the width of the plank, is composed of two or three wood species, with an industry leading thickness, up to 20mm (3/4 in). Depending on the product specifications, the top wear layer will be made from a single solid hardwood up to 6mm thick. The middle layer is made from solid hardwood slats that run in the opposite direction, limiting movement while allowing the top and bottom layers to expand and contract as one. The bottom layer is designed to equalize the forces caused by moisture related changes in dimension. With only two bond lines, the layers are bonded with a high-strength elastomeric 100 percent VOC-free adhesive with no added formaldehyde, making it a healthy and entirely unique construction.

“PureCraft hardwood materials are responsibly sourced,” stated Jamie Peebles, NWP Co-Founder and Director. “This means that they have been sourced from sustainably managed forests, ensuring that the forests are not overharvested, and that the environment is protected. The importance for a local North American manufactured and sourced product could not be emphasized enough. From beginning to end, the process produces a truly sustainable product, reducing our emissions and our environmental impact by leveraging our North American resources.”