Crafting Character

For hardwood flooring installers, many projects present a chance to craft something distinctive. Pat Goodman of Goodman Custom Flooring in Fayetteville, West Virginia, recently was able to skillfully bring a customer’s vision into reality through a project involving random-width ash flooring. The floor demonstrates the impact of wire-brushed texture, pre-tone technique, and the incorporation of brass elements.

ā€œThe project presented us with several challenges requiring creative solutions. The house was less than 1,000 square feet, but due to its L-shape, it required that the flooring changes in direction,ā€ explains Goodman. ā€œUsing varying widths of 3ā€, 4ā€, and 5ā€ of ash previously purchased by the homeowner from a mill in upstate Virginia, we created a dynamic cabin-joint herringbone pattern across the floor.ā€

Goodman was then asked to install the same flooring in the homeā€™s cramped loft area. Working in such a tight space added another layer of complexity.

ā€œThe homeowner also wanted flooring installed in a loft area with a 5-foot-high ceiling. The only way to get up there is to crawl around, which gave a new meaning to working on your knees in a tight space like that,ā€ he says.

To accentuate the flooring on the main level of the home, the customer asked Goodman to install brass elements into the floor.

ā€œMy customer has a strong affinity for both texture and brass, but he did not want a traditional brass feature strip following a room border,ā€ explains Goodman. ā€œTo balance what the homeowner wanted, I suggested the floor should be wire-brushed and cerused, with small to medium-sized brass inlays placed randomly around the floor. He loved the idea.ā€

With the layout finalized, Goodman and the homeowner then began to focus on what the texture and color of the floor would be.

ā€œThe customer wanted something light and unique with a two-toned appearance to compliment the light two-tone paint throughout the home. I felt a wire brush technique was the best way to pull off this look. It gives you a great texture by pulling the soft grain out, but leaving the hard grain,ā€ says Goodman. ā€œAfter wire brushing, I applied a white water-based pre-tone to the floor. The top layer then was sanded off, while the soft grain holding the pigment was preserved.ā€

Finally, he applied Loba Invisible finish tinted with a small amount of whitener, giving the floor a natural appearance.

ā€œIf we had only just tinted the finish, the floor would come out cloudy. Rather, the customer wanted what he described as an invisible look with just a hint of white,ā€ says Goodman.

To accentuate the ash flooring on the main level of the home, Pat Goodman of Goodman Custom Flooring installed small to medium-sized brass inlays randomly around the floor. | PHOTOS COURTESY OF PAT GOODMAN | GOODMAN CUSTOM FLOORING

ā€œThis process makes it look almost like an unfinished floor. It was complicated and took some trial and error, but the result surpassed his expectations.ā€

Despite the challenges, the final result reflects the dedication, creativity, and skill Goodman invested in the project.

ā€œItā€™s our job to bring our customerā€™s vision to life as much as possible,ā€ says Goodman. ā€œBeing able to take the ash flooring and give it such a nice color and texture to compliment the soft two-toned color palette inside the home, along with the brass and the beautiful pattern, was extremely satisfying.ā€


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