Armstrong Flooring Showcases the Latest in Luxury Flooring & Hardwoods to Enhance the Retail Experience at GlobalShop 2

Armstrong Flooring will feature its newest collections of designs for retail environments, including natural hardwoods, at the 2018 Global Shop trade show, exhibit booth #2216.

In the highly competitive world of retail, it is important to not only create an environment that is inviting and attractive, but also create an experience that will encourage customers to spend time and money in the store, excite them to share it with their friends, and come back again and again. Image remains a serious factor in the equation. A floor plays a key role in setting the image and atmosphere of the store itself and in conveying a brand message.

“Retailing is all about the experience, and nothing sets the visual foundation of a store like the choice of flooring. Flooring is the critical first impression,” says Robert Brockman, Segment Marketing Manager, Commercial, Armstrong Flooring.

In addition to aesthetics, the floor plays a practical role in the shopping experience. “Many times, whether the customer knows it or not, the floor is driving the traffic by way of design. Color and pattern on the floor can guide the visitor, keep an open look and help define featured spaces,” says Brockman.


“While there are many choices in flooring, there is no one perfect flooring material for every retail situation. The area of the country, the type of establishment and the performance requirements are just a few of the factors that affect the final selections,” says Brockman.

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