A couple of years ago, my wife and I were having dinner with friends. We…
Category: Articles
Sprigg Lynn of Universal Floors in Washington, D.C., has long been a go-to expert for…
The domestic wood industry faces challenges on all sides. From fake-wood lookalike sales skyrocketing to…
The NWFA Education & Research Foundation (NERF) has announced the winners of two 2024 NERF…
How do you present your business to potential customers and partners? Marketing is key to…
The phrase “you get out of it what you put into it” certainly applies to…
Search engine optimization (SEO), artificial intelligence (AI), engagement, and keywords. Marketing lingo alone can make…
A few years ago, a general contractor took on a project for a friend of…
The topic of choosing the right selection of flooring products for the right environment is…
Whether it’s a billboard, a social media post, a page in the local newspaper, or…