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The magazine of the National Wood Flooring Assocation

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Category: Sales Savvy

  • Business Best Practices

You Can’t Motivate Salespeople

  • by Paul Reilly
  • Posted on January 1, 2024December 21, 2023

“I wish my salespeople were more motivated. They seem apathetic and complacent. How can we…

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Customer using smartphone with face icons and info graphic percentage to evaluate product after use service , customer satisfaction concept.
  • Business Best Practices

Are You the Benchmark in Your Industry?

  • by Paul Reilly
  • Posted on October 25, 2023December 20, 2023

Thirty-three hours in the car, more than 2,200 miles driven, 20 bathroom stops, too many…

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  • Business Best Practices

Is There Music Still In You?

  • by Paul Reilly
  • Posted on September 1, 2023August 16, 2023

For a moment, think of your best customers. Your best customers deliver a significant amount…

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  • Business Best Practices

Your Competitor Can’t Duplicate This Differentiator

  • by Paul Reilly
  • Posted on June 15, 2023June 12, 2023

Companies face strategic and tactical challenges to their bottom lines. Two strategic challenges include the…

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  • Business Best Practices

Don’t Let Customers “Walmart” You

  • by Paul Reilly
  • Posted on March 1, 2023February 28, 2023

Walmart’s CEO recently made it clear: “We’re not going to pay high prices anymore.” Walmart…

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Dollar Under Magnifier
  • Business Best Practices

The Power of Perceived Value

  • by Paul Reilly
  • Posted on December 15, 2022December 13, 2022

It’s a hot, sunny day on the beach. You only have ice water to drink,…

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Dartboard Image
  • Business Best Practices

Be Brilliant in the Basics

  • by Paul Reilly
  • Posted on February 15, 2022November 8, 2022

General James Mattis’ leadership philosophy is simple: Be brilliant in the basics. Although his philosophy…

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  • Business Best Practices

How Sellers Create Value Through Tough Times

  • by Paul Reilly
  • Posted on December 1, 2021November 8, 2022

What value do you personally bring? This is a gut-check question. It forces you to…

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