A New York City luxury retail institution since 1886, the iconic Bloomingdale’s flagship, located at 59th and Lexington in Manhattan, is undergoing an ambitious renovation and revitalization. Integral to the design for this next golden age of Bloomingdale’s was reimagining the look and feel of the New York City flagship’s historic black and white tiles. PID Floors was tasked with reinterpreting these iconic tiles using wood.
PID Floors created an innovative twist on traditional herringbone parquet for the areas adjacent to the escalators. Planks of European oak, in two contrasting shades, were cut and assembled to form a unique custom parquet flooring with a box parquet pattern, reminiscent of the original black and white square tiles. These new wood parquet tiles are paired with European plank flooring throughout the monumental space helping to engender what Bloomingdale’s executive vice president and director of stores, Catherine Cook, called a “warmer, much more feminine environment,” in WWD / Yahoo! Finance. CEO Olivier Bron affirmed this interior environment style goal, which aspires to transcend mere aesthetics, in his Monocle interview: “When you think about building a relationship with a person who you enjoy spending time with, you think about space… I want all of our customers to feel this way when they come to Bloomingdale’s – for it to feel warm and cozy.”
The result: A new golden age emerges, embracing the material of wood. Explore this project.