Floor & Decor has welcomed Krystal Zell as executive vice president and chief customer officer, responsible for eCommerce, marketing, customer experience, data analytics, and loyalty functions across respected brands.
Zell has more than 24 years of experience leading customer experience, marketing, and digital transformation. Most recently, she served as the chief executive officer of Tonal. Previously, she was chief customer officer of Home Depot, leading the customer organization within the integrated online, customer and marketing functions, where she developed the pro loyalty strategy and supported online growth. Zell received B.A. in Political Science and Economics from Rice University and an M.B.A. from Harvard Business School.
In her new role, Floor & Decor says Zell will partner closely with leaders across the business to shape the company’s customer strategy and strengthen its focus on creating experiences that inspire loyalty and pride in the brand.