HGTV’s “Fixer to Fabulous” stars, Dave and Jenny Marrs, will lead a session at the 2025 International Builders Show exploring the value of hardwood flooring for both home builders and buyers. The session will take place on Tuesday, February 25 from 9:45-10:15 am, in Design Central, located at West 213 in the Las Vegas Convention Center.
The event is sponsored by AHF Products, which offers hardwood brands such as Bruce®, Hartco®, Robbins®, and LM Flooring®. During the session, Dave and Jenny will demonstrate how builders can create a persuasive “trade-up” story for prospective buyers by highlighting key aspects of hardwood flooring that go beyond aesthetics and functionality.
Key benefits for builders include:
- Increased Home Value: Hardwood floors may significantly boost a home’s market value, often resulting in quicker sales at higher prices.
- Broad Appeal: Suitable for various home styles, hardwood attracts a diverse pool of buyers because of its wide offering of styles, widths, and species, ensuring widespread appeal.
- Durability & Low Maintenance: Hardwood floors offer incredible durability and easy upkeep, making them a smart investment for homeowners and builders alike.
- Sustainability: Natural hardwood is eco friendly
“Some homeowners worry about the cost and maintenance of hardwood, but in the long run, it’s one of the most cost-effective options because it lasts so much longer than carpets or vinyl,” says Dave Marrs. “For home buyers, hardwood floors are not only a classic design feature but also a long-term investment. They offer easy maintenance, improve indoor air quality, and provide timeless beauty that complements any style.
AHF Products says Dave and Jenny will also discuss innovations in hardwood flooring, such as such as the company’s densified hardwood and waterproof hardwood. AHF Products explains that
densified hardwood from Bruce® and Hartco® is an engineered wood product that has enhanced density and durability. AHF adds that all of its wood brands offer Hydropel® waterproof technology on engineered wood floor products.