The Real American Hardwood Coalition (RAHC) recently extended its consumer advertising campaign with the Magnolia Network after a four-month hiatus. In the two weeks since the ads began running again, the campaign experienced a 1,200+ percent increase in consumer engagement, including television, streaming, paid social media, and Google ads. Significantly, the campaign is engaging nearly 7,500 new users each week.
A total of five unique ads, curated to reflect the RAHC’s Build Your World™ campaign, show consumers how Real American Hardwood flooring, cabinetry, furniture, millwork, and more can help enhance and express their unique personalities and style.
The Magnolia ads, in particular, reach a highly targeted audience of 92.8 million consumers who are motivated home buyers and renovators. Combined with streaming services, social media, and other digital ads, the campaign is generating nearly 8,600 weekly sessions on the RAHC consumer website, and a nearly 680 percent increase in weekly page views.
The ads will run through the end of 2024. The NWFA is one of more than 20 hardwood associations and organizations that make up the RAHC. Visit realamericanhardwood.com/industry to learn more about the RAHC and lend support.