Belknap-Haines-STC Appoints Chief Sales and Marketing Officer

Belknap-Haines-STC has promoted Brian Green to the newly created position of chief sales and marketing officer – North America. In this role, Green will lead all sales, marketing, and product management efforts across the entire North American market, encompassing the Northeast, Mid-Atlantic, Southeast, and South-Central regions.

Green will spearhead the development and execution of a cohesive sales and marketing strategy for all of Belknap-Haines-STC’s North American operations. His focus will be on driving profitable sales growth that benefits both the company’s valued customers and vendor partners.

Since joining Haines in 2004 as an account executive, he has positions including regional sales manager, director of sales, senior vice president of sales and marketing, and most recently, chief sales and marketing officer for Haines (South). Notably, in 2023, the company says he successfully expanded his leadership scope to encompass the sales and marketing efforts for STC in the South-Central region.

“Brian is a proven leader and one of the most accomplished sales executives in our industry,” states Paul Castagliuolo, president of Belknap-Haines-STC. “He consistently exceeds expectations in every role we entrust him with. His deep understanding of the industry, customer needs, and ability to deliver results make him uniquely qualified for this critical position.”

Green shares his enthusiasm for the new role: “I am excited about the opportunity to unify the Belknap-Haines-STC team under one vision. Our collaborative efforts across sales, product management, and marketing will be the foundation for our businesses growing stronger together as one organization. This, ultimately, will benefit all our valued partners.”

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