Sika Expands Partnership with Belknap-Haines

Sika Corporation has announced an expanded partnership with Belknap-Haines, a national flooring distributor that provides flooring and installation supplies to contractors and flooring professionals across the Northeast, Mid-Atlantic, and Southeast regions.

Belknap-Haines has been selling DriTac products for more than 19 years and will continue to offer Sika-DriTac brand wood flooring adhesives, while now also carrying and promoting Sika brand flooring installation solutions. This includes Sika wood flooring adhesives, subfloor preparation moisture barriers, primers, skimcoat, self-leveling underlayment, sound abatement, and more, all from a single-source provider.

“Our programs and teams are a clear-cut fit and have proven to grow successful and sustainable sales results for a combined 33 years,” said Mike Croes, director of interior finishing for Sika USA. “This is a powerful partnership that the flooring industry has clearly embraced and wants to continue supporting. We are simply taking measures to give flooring professionals what they seek based on decades of successful flooring installations.”

With 23 locations spanning 27 states throughout the Northeast and Mid-Atlantic Eastern seaboard regions, Belknap-Haines will market and distribute Sika and Sika-DriTac products throughout its entire footprint.

“The Belknap-Haines team provides solutions to our customers that garner successful flooring installations and help drive sales. The Sika and Sika-DriTac brands provide top-tier flooring installation system products that help achieve that success while providing solutions that our customers can trust,” said Dan Doyle, vice president of branch sales and operations for Belknap-Haines. “They build trust through people and products, and that’s the kind of company we want to be associated with. This expanded product portfolio will support and power the selling efforts of our sales team and allow for a system selling strategy.”

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