Diamond W announced a new distribution partnership with Hallmark Floors. The company stated that the strategic relationship allows Diamond W to further expand its portfolio of high-end, premium hardwoods.
“I have long been an admirer of Hallmark and their beautiful floors,” said Paul Walker, President of Diamond W. “We are thrilled to be working with Tony Pan and his team to bring Hallmark to our customers.”
Initially, Diamond W will offer three Hallmark collections, Serenity, Avenue, and Alta Vista, to its customers in California, Arizona, and Nevada and ultimately will be a full-line stocking distributor for the entire Hallmark hardwood portfolio. They added that Hallmark is recognized for design and innovation and is one of the leading hardwood brands in North America.
“We are keenly enthusiastic about our partnership with Diamond W,” said Mark Casper, Hallmark VP of Sales and Marketing. “With a shared commitment to delivering superior hardwood flooring solutions and an emphasis on building lasting relationships, we are poised to exceed expectations and drive success in the market.”