Loba-Wakol, LLC is a leading building product manufacturer primarily in the flooring installation, finish, and maintenance industry. We are seeking a digital marketing specialist with experience creating dynamic and engaging video and photo content for posting across web and social platforms. The ideal candidate should have a strong knowledge base of video and photo production including producing, shooting, editing and graphic design, with a focus on social media video trends. This role requires the person to be able to work independently while collaborating with our marketing and sales team.
Primary Responsibilities
⢠Ideate, produce, shoot, and edit creative and engaging video content for both internal and
external customer use.
⢠Develop and implement digital video marketing strategy.
⢠Film and edit Loba-Wakol community and sponsored events
⢠Create eye catching thumbnails for videos
⢠Post videos to YouTube and various social media sites with quality descriptions
⢠Maintain internal digital library
⢠Operate and maintain all video filming equipment and lighting
⢠Interview individuals for testimonial video content
⢠Develop all graphics needed for video content
⢠Responsible for photo content for all print and digital material
⢠On an ongoing basis, measure, and report performance of all marketing activities to include providing analytics on digital sites.
⢠Constantly develop skills and explore new creative techniques
⢠Communicate creative ideas within a collaborative environment
⢠Travel is required for on site filming and photo shoots
⢠Other duties as assigned
Minimum Qualifications
⢠Post-secondary education or equivalent experience is required.
⢠At least 3 years of experience creating various types of media for posting across web and social platforms.
⢠Experience with video and photo production
⢠Extensive knowledge and experience with Adobe Premiere Pro, Photoshop
⢠Deep understanding of Twitter, Facebook, Instagram, and YouTube etc., and what content is popular on those platforms.
⢠Must be flexible to work some evenings for events and travel occasionally to film content
⢠Adept at design conventions, and post-production process
⢠Technically knowledgeable and savvy in a digital environment
⢠Must be willing to travel
⢠Must pass pre-employment screens
Preferred Qualifications
⢠Experience posting to YouTube as well as creating thumbnails in photoshop
⢠Highly experienced in taking creative ideas and translating them to visual
presentations
⢠Highly experienced in shooting with HD Professional equipment
⢠Advanced knowledge of non-linear software including Adobe Premiere Pro
⢠Advanced knowledge of After Effects, Photoshop, and Adobe Creative Suite
⢠Advanced knowledge and understanding of video formats, codecs, transcoding
Skills for Success
⢠Accustomed to working in a fast-paced environment with ability to multi-task and
collaborate
⢠Must be able to take design project from concept to completion
⢠Ability to work independently with minimal supervision.
⢠Must exhibit professionalism when interacting with internal and external customers
⢠Must organize personal workflows so projects are easily shared between teammates
⢠Must exhibit professionalism as it relates to budget management and meeting deadlines
⢠Must adapt, with minimal advance notice, to changes in how business is conducted, and work is accomplished.
⢠Must be able to handle confidential, privileged, and/or sensitive information with carefully and with sensitivity.
⢠Must possess excellent organizational skills.
Interested applicants may submit their resume to careers@loba-wakol.com.