Bjelin Names New Global Head of Sales

Fredrik Alfredsson, Global Head of Sales for Bjelin products

The company group that consists of Välinge Innovation and Bjelin has appointed Fredrik Alfredsson as global head of sales, responsible for all flooring products under the Bjelin brand. Alfredsson is joining Bjelin from Sweden’s leading flooring distributor SGD, where he served as CEO, responsible for consolidating the wholesale business through acquisitions and greenfield initiatives into one group.

“I’m excited to contribute to the growth of the Bjelin brand, known for its excellence. The access to patented technology from Välinge Innovation in combination with the manufacturing and commercialization of flooring is unique,” commented Alfredsson.

With a strong background in the flooring business, Alfredsson spent almost 20 years with Swedish flooring provider Kährs as CCO with global responsibility for retail and distribution, sales director for Scandinavia, and VP overseeing supply chain and operations at the U.S. head office, supporting the sales team.

Välinge CEO and Bjelin board member Niclas Håkansson added, “Fredrik brings a wealth of experience and is well-regarded in the industry. He is passionate about the flooring business, and his leadership will be a great asset to our global sales team. I am confident his appointment will further the success of Bjelin.”

Since the beginning of this year, all Välinge and Bjelin flooring products have been sold under the Bjelin brand.

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