MIRAGE, the manufacturer behind the Mirage, Vintage, and Ten Oaks brands of hardwood flooring, announced the acquisition of Parquets Alexandra.
MIRAGE cited the main advantages of acquiring Parquets Alexandra as the quality of the company’s team, its brand recognition, and its finishing line capabilities.
Pierre Thabet, president of MIRAGE, stated that this association will be beneficial to all parties involved, including the company’s customers, suppliers, and employees. “Parquets Alexandra is a great addition to our family of quality hardwood flooring brands. We will continue to focus on being the hardwood flooring experts in our industry,” says Thabet.
The company says this new addition will eventually give MIRAGE customers access to an expanded and complementary range of products that will generate new sales opportunities to grow their business for the future. Alexandra Fortier, president of Parquets Alexandra, will join the MIRAGE team and will lend her expertise to help the company continue to meet its growth objectives for the future.
“MIRAGE has a great business philosophy that uses good common sense in decision making. Innovation and progress will undoubtedly be part of this partnership. We are optimistic about the potential this decision will bring to both organizations,” says Fortier.