Northwest Hardwoods Rebrands and Unveils New Corporate Name

NWH announced the company has launched a corporate rebrand. The timing of the refreshed corporate brand aligns with the significant transformation taking place across the NWH organization. The new name, shortened from Northwest Hardwoods to NWH, coincides with the headquarters’ move to Frisco, Texas, and communicates NWH’s renewed sense of purpose, energy, and enthusiasm of all its employees.

NWH says the new positioning, “Simple. Natural. Hardwoods.” communicates the company’s unwavering commitment to offering hardwoods solutions that limit complexities to unlock success for customers.

“We are committed to maintaining our place as the industry’s premier provider of high-quality natural hardwoods and world-class service,” said Dave Brower, vice president of marketing.

“We’ll succeed by making every NWH experience a rewarding experience, one that gives our customers a distinct competitive edge.”

The new brand comes as NWH focuses on execution of its strategy to simplify the customer experience through innovation and professional excellence at every customer touchpoint. The new branding will be rolled out across the globe in the coming months.

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