Each November, Hardwood Floors magazine releases the new NWFA Industry Guide. This book is filled with information about our member companies, products, NWFA Certified Professionals, and listings by industry segment and geography. It’s something you’ll refer back to all year long. So how can you make the most of this opportunity?
The 2023 NWFA Industry Guide is the only resource with official data from the NWFA. All NWFA members receive a complimentary listing in it each year. To secure that placement, new members will need to complete the membership application by August 31, 2022, and existing members need to confirm their renewal by the same date. To join or renew, the online application can be completed here or by calling 800.422.4556.
Additionally, now is a good time to make sure your company contact information is up to date. The NWFA launched a new member database system earlier this year, so manufacturers need to select the products their company manufactures in order to have these listed in the Industry Guide. Distributors need to select the areas their company serves so that this information can be included in the Industry Guide. Log into your membership profile here and, after logging in, you should be able to make edits to the company bio and the products carried. There are videos for manufacturers and distributors showing how to make these updates.
The deadline to edit existing member profiles is August 31, 2022, in order for the updates to be included in the print edition of the Industry Guide. Changes may be made to the online edition of the Industry Guide throughout the year.
If you would like to amplify your presence in the 2023 NWFA Industry Guide, advertising in it provides 12 months of visibility and ensures your company name will be displayed in bold and with a special advertiser designation. The deadline to purchase ad space is October 7 with materials due October 14.
Enhanced microsites for the online industry guide are also available for purchase. This allows you to add a company logo, product photos with descriptions, videos, and a catalog link to the existing profile page.
For more information about 2023 NWFA Industry Guide advertising opportunities, contact: Katie Schenk, advertising and media manager, at firstname.lastname@example.org or 636.736.5230.