Real American Hardwood Coalition Selects CANVAS United to Develop New Consumer Website

The Real American Hardwood Coalition (RAHC), a domestic, industry-wide promotion initiative for Real American Hardwood products, has selected CANVAS United as its digital agency to develop a consumer-facing website at

The RAHC Board of Directors chose CANVAS United from a field of seven, high-profile agencies for their exceptional creativity, impressive project portfolio, and extensive experience working with a variety of client types – including other commodity groups.

“We are thrilled to be partnering with CANVAS United to design and build a dynamic website to promote Real American Hardwood products,” said Michael Martin, president and CEO of the National Wood Flooring Association, and member of the RAHC Board of Directors. “They are a prestigious agency and their work is outstanding. Their talented team has worked with the California Milk Processor Board (got milk?®) for a number of years, and they are the brains behind the got milk? website, which we greatly admire. We’re looking forward to leveraging their expertise to deliver a digital experience and craft messaging that engages and informs visitors.”

On schedule to launch in the second quarter of 2022, the new website will tout the advantages and benefits of Naturally Authentic Real American Hardwood flooring, cabinetry, furniture, millwork, and other products in ways that make real, emotional connections with consumers across various demographics. Interactive modules will educate consumers on the products they’re choosing to bring into their homes by comparing the appearance, durability, value, home health, and environmental attributes of Real American Hardwood products to faux, wood-look alternatives. The site will serve as a hub for project inspiration, maintenance tips, and technical information, as well as product sourcing.

“Our industry and our products have compelling stories to tell,” Martin added. “We’re excited to tell these stories for the benefit of Real American Hardwood products and all industry stakeholders.”

For more information about the RAHC or to learn how to get involved, visit

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