Bruce Dogwood Densified Wood Receives 2021 GOOD DESIGN Award

AHF Products announced that its Dogwood Densified Wood Technology from Bruce was awarded a GOOD DESIGN 2021 Award. Founded in Chicago in 1950 by Eero Saarinen and Charles and Ray Eames, GOOD DESIGN remains the oldest and the world’s most recognized program for design excellence worldwide.

“We are especially proud that AHF Products was recognized across categories; our legacy hardwood, and also for rigid core, which is one of our newest lines. Our product team places a great deal of emphasis on both innovation and performance, and also on meeting our customers’ specific needs, so this recognition is gratifying,” said Wendy Booker, vice president, Marketing & New Product Development.

The company shared that Dogwood Densified Wood is a 100 percent natural product created using a natural process. Through the manufacturing process using heat and pressure, Dogwood densified wood delivers scratch-resistant, dent-resistant, and water-resistant protection against everyday wear, pet nails and accidents

This year, the Museum received a record number of submissions from the world’s leading manufacturers and industrial and graphic design firms representing the most important and critical mass of influential corporations in the design industry from over 55 countries, representing the best consumer design ranging from the ‘spoon to the city’ for sustainability, superior design, and unparalleled function.

In November and December, the 71st Good Design jury convened to select over 1,100 product designs and graphics worthy of the Good Design Award for their Design Excellence. GOOD DESIGN is an international symbol of a company’s firm commitment to innovation and superior design embodiment. All awards are posted on the Museum’s website at

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