According to the recently released WarmlyYours “Q3 2021 Industry Report,” the trade customer segment was largely responsible for double digit floor heating sales growth in the third quarter of 2021. This quarterly report analyzes the sales of radiant heating products within the wider context of the national housing and remodeling markets.
One of the primary conclusions drawn in the report was that the trade customer segment was responsible for double digit growth in the company’s Q3 2021 sales. According to the report, WarmlyYours saw a 15.2 percent increase in consolidated electric floor heating sales and that the trade channel contributed nearly 20 percent of that growth.
While the growth rate for the trade customer segment was only 13.5 percent, it was by far the volume leader compared to other growing groups such as homeowners (up 31.7 percent), e-tailers (up 28.8 percent), and dealers (up 9.4 percent).
“With radiant heating, a homeowner might only work on one or two projects in their lifetime,” said Julia Billen, owner and president of WarmlyYours. “But with a professional installer, they’re often involved in dozens or even hundreds of different radiant heating projects throughout their careers. That’s why this relationship is so important. We need to make sure these installers are armed with not only the latest and greatest products, which we’re happy to provide, but also the latest and greatest knowledge.”
Billen added that this was the driving goal behind the company’s launch of a new installer certification program earlier this year.