Broadlume Acquires RollMaster

Broadlume, parent company of FloorForce, Creating Your Space, FlooringStores.com, and Retail Lead Management (RLM), announced the acquisition of RollMaster: a provider of enterprise resource planning (ERP) software for the flooring industry.

RollMaster’s cloud-based ERP platform includes inventory management, point of sale (POS) solutions, accounting tools, and native enterprise functionality. It also offers training, barcoding, and add-ons such as analytics, payment processing, reputation management, and a floor covering B2B integration.

Thanks to this acquisition, Broadlume is now able to offer independent flooring dealers the industry’s first all-in-one platform of digital tools.

“I’m really excited about Broadlume’s vision of a completely integrated tech stack for the flooring industry,” said Patrick Ferries, COO of RollMaster.

“I’m even more excited about Broadlume’s acquisition of RollMaster so that we become a key part of this tech ecosystem. With Broadlume’s talent and resources, we will take RollMaster to a new level and continue to innovate and support the independent flooring dealer.”

On the company’s recent acquisition, Broadlume CEO Todd Saunders remarked, “While I know I sound a bit like a broken record at this point – especially after the Creating Your Space and RLM acquisitions – I really feel like there has never been a more exciting time to be an independent dealer in the flooring industry.”

“With RollMaster joining Broadlume, we now have the final piece of the puzzle for offering an all-in-one solution for flooring dealers. We’re taking our time with this integration, but we have officially unlocked the ability to follow a consumer throughout their buying journey – from the moment they click on an ad to the moment that invoice gets paid.”

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