B.R. Funsten and Tom Duffy Company have announced a branding consolidation and unveiled a new logo and corporate identity. Moving forward under the moniker of Tom Duffy Company, the wholesale flooring distributor shared that it is “combining decades of experience, technical expertise, and an impressive portfolio of supplier partners from two entities into one.”
“A unified company structure allows us to tighten up our operational, warehousing, and trucking efficiencies, helps to fast track our plans for digital transformation and promotes a collaborative company culture. While our corporate identity has undergone a significant transformation, our core values have not. Our company focus is on enhancing our customer experience and the ease of doing business with us,” says Anne Funsten, Tom Duffy Company president.
“Plus,” Funsten added, “the Tom Duffy Company name is on the buildings of all of our 29 locations and that is how we are most identified by our customers in California, Nevada, and Arizona.”
“Our focus is to have the most experienced outside sales team, the most trusted installation supply branch staff and the most reliable services for delivery and customer care,” says Jon Youngberg, Tom Duffy Company vice president of sales and marketing.
The company will also concentrate on its continued growth in the hard surface and waterproof flooring categories. “We’ve nicely positioned ourselves for sales growth in residential flooring by partnering with manufacturers and importers that are driving innovation in the hard surface and waterproof flooring categories,” says vice president of residential sales Scott Bertram.
While the B.R. Funsten Company name will take a back seat to its brand equity bearer Tom Duffy Company, the Funsten family is still decisively in charge of the day-to-day operations and strategic long-term planning. Company President Anne Funsten proudly carries on her family legacy while leading the Tom Duffy Company – identified in the updated logo as, “a B.R. Funsten Company.”
Tom Duffy Company vice president of marketing and digital strategy Donna Lagano explained the new logo design. “We fused the previous B.R. Funsten and Tom Duffy Company logos together to form a new identity with a more modern look that captures our story. The redesigned logo represents our authority in distribution and warehousing with the 3-D block icon. The icon layers represent our deep knowledge and respect for the craft of flooring installation and resemble the multiple layers of a flooring installation system. The color choice and tagline are a nod to our parent company’s logo and their successful history in the flooring industry.”