NWFA Hosts Successful Wood Flooring Expo

The National Wood Flooring Association’s (NWFA) 2021 Wood Flooring Expo, held July 7-9 in Orlando, Florida, at the Orange County Convention Center, was a tremendous success, with more than 2,500 attendees, numerous in-person networking opportunities, and a wide variety of education sessions.

This year, NWFA and the Coverings international tile and stone exhibition organizers co-located to simultaneously bring attendees to the NWFA’s 2021 Wood Flooring Expo and Coverings 2021.

“We were very pleased with the results of co-locating with Coverings for our Expo this year, and the feedback from attendees and our exhibitors has been fantastic,” says Michael Martin, president and chief executive officer of the National Wood Flooring Association. “While COVID-19 had its impacts and restrictions, the level of engagement and the quality of interactions had at this year’s NWFA Expo was unparalleled.”

This year’s NWFA Expo featured:

  • More than 20 speakers
  • Education sessions designed to help attendees hone technical skills, and grow their business
  • Live demonstrations
  • New product demonstrations and exhibitions on the tradeshow floor
  • NWFA Certified Professionals Pre-Expo Symposium
  • Announcement of Hardwood Floors Magazine’s “Wood Floor of the Year” winners

This year’s NWFA Expo was made possible by Premier Sponsor, ProDriveHD.

“Our expectations were exceeded beyond imagination at this event with the number of new customers and the traction of contractors seeing our product,” said Hollis Henderson of ProDriveHD. “This was a trendsetting event, and I think the people who did not attend this time missed an opportunity to learn from the in-person instruction and to experience the benefits like we did.”

“While the footprint of the Expo was smaller than 2019, we enjoyed better than anticipated engagement from attendees and partners,” explained Stephen Crawford, sales director of Canlank Coatings. “The event served as an ideal platform to introduce our new organization, Canlak Coatings, and we’re looking forward to next year’s Expo in Tampa, Florida.”

A video recap of the 2021 NWFA Expo is now viewable on the NWFA’s YouTube page, and the NWFA currently is making plans for its next Expo in Tampa, Florida, on April 12-14, 2022.

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