Gerald Eugene Ort Sr., Founder of Aacer Flooring Passes Away

We are saddened to learn of the recent passing of Gerald Ort Sr. Ort spent a long and productive career in the hardwood industry, and was the founder of Aacer Flooring.

Via his obituary:

In the early 50’s he started driving truck, selling Christmas trees in Milwaukee and Chicago, and hauling hay, logs, and lumber. He added a portable sawmill in 1954. He had a couple employees and they cut and sold to mills in Shawano.

By 1968, he bought a farm and built his first mill on the Drier Road Property in New London. That mill was rebuilt in 1972 and a larger mill was built in 1976. He was united in marriage to Shirley Waffle in 1956. They were blessed with four sons. After Shirley died, he married Carol Morack in 1976. He was then blessed with three more children and added a few more businesses to his legacy. Throughout the years all of his children have helped to make his businesses a success.

April 1991, life would take him in a different direction when he purchased Silver Spur Campgrounds and turned it into the beautiful Captain’s Cove Resort as we know it today. As lumber is in his blood, he went on to start Wittenberg Hardwoods, Polar Hardwoods, Aacer Flooring, and a few others along the way. In June 1998, he purchased his longtime dream…Tigerton Lumber Company.

Today, Gerald Ort Jr., will continue to move the Ort family businesses forward. Under his leadership, the Ort legacy will continue to grow and expand to meet current customer and industry demands by utilizing the latest technologies available.

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