New Products Featured at DOMOTEX USA

DOMOTEX USA was held at the Georgia World Congress Center in Atlanta, February 5 – 7, 2020. Education programs began on Wednesday and continued throughout the show, and the exhibit hall was open on Thursday and Friday. In its second year in the U.S., the show featured both hard and soft surfaces, as well as flooring technology offerings.

Read on to learn more about the new products and trends NWFA members exhibited at the show.

American OEM

“We are featuring ‘Wet Works,’ which has a six-sided coating fit system. There is a coating on top of the stain, under the clear wear coats that provides a water-resistant coating, and then we also put a coating on the edges and on the back. This reduces moisture absorption by 250 percent. It doesn’t completely eliminate it, but we found if we submerge it for three days in water and take it out, compared to a control sample, the control sample has absorbed 250 percent more moisture. When it dries out, the control sample is permanently damaged, but the Wet Works goes back to the way it was before, and you can’t tell it was ever exposed.”

-Don Finkell, CEO 

Howell Hardwood Flooring

“This year at DOMOTEX, we are rolling out what is the industry’s only warranty against seasonal movement. It’s lifetime, and it’s transferable, but it’s only offered through certified providers, people that we’ve worked with and we know, that are professionals at what they do. We believe when the manufacturer and the professional provider team up, then they can offer a product that will not move. It will stay flat for the life of the floor, giving benefit to their customer, adding value to their home, and it’s something that can be transferred when the house sells.”

-Clay Howell, President

Premiere Finishing & Coating LLC

“We’ve added a new machine this year that allows us to apply some pretreatments to flooring before we pre-finish it. One is random band saw marks, and they can be done with or without the fire application, and also a hybrid circle saw mark that we can do with the same texturing. Then, of course, with custom finishing capabilities, we can put on any color that the customer needs.”

-Jeff Beach, President/CEO

Mullican Hardwood Flooring

“We’re featuring the Madison Square Collection. It is a 6.5-inch wide white oak, rustic with a sliced face veneer, which gives us a similar look to our Wexford Collection. It gives us a high-end look at a value price. That hits a price point in the market, specifically the builder market, allowing that product to transition at an affordable price.”

-Pat Oakley, Vice President of Marketing

Tramex Meters

“Tramex is introducing the new CME X5 digital concrete moisture meter. This moisture meter transforms into the ideal all-in-one instrument for flooring professionals capable of performing testing per ASTM 2659 and ASTM 2170, as well as providing Ambient readings. This new meter also has Blue Tooth connectivity to Tramex apps to simplify and compile data for reports, as well as geotag test results.”

-David Daniels, VP of Sales

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