Conversation with NWFA Wood Floor of the Year winner, Avedis Duvenjian of Archetypal Imagery

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Brett Miller chats with multiple NWFA Wood Floor of the Year winner, Avedis Duvenjian of Archetypal Imagery, about what it takes to win the coveted WFOY award, the latest finishing trends, and his tips for working with designers and specifiers to implement modern colors and textures into a timeless flooring design.

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  1. Being a student, of Archetypal’s Avedis Duvenjian and Vartan Arutyunian, I can’t say enough good things! They genuinely teach from their hearts. The knowledge they possess is so far superior to anything I’ve seen, in regards to working with wood. Their passion shows. Their imagination, design and artistry is phenomenal. Unmatched. They truly care about helping people grow. We all can receive knowledge. It’s our choice on what we do with it. There’s kindergarten then there’s Harvard. They are Harvard! Having had the blessing and pleasure of also working along side them, has been one of the highlights of my life. The sky’s the limit!

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