AHF Products is transforming its entire line of domestically produced engineered hardwood with the new Densitek™ core, a high performance composite material which provides improved dent resistance and faster installation when compared to traditional plywood core.
“We look at flooring from the consumer’s perspective to identify clear problems to solve. It’s really all about performance,” said Mike Bell, COO, AHF Products. “Specifically engineered with hydrophobic technology to resist moisture absorption, Densitek is engineered to give consumers their most desired flooring – real hardwood – with the durability, resistance to moisture and ease-of installation they need. And, since the floors with Densitek are indeed real hardwood, there is also a sustainability story here that non-wood (plastic) products can’t offer.”
Made up of layers, engineered hardwood with Densitek core is constructed with a 100% natural wood veneer top. The enhanced construction is being incorporated in both new and existing engineered hardwood flooring collections. The conversion of all AHF Products’ domestic engineered hardwood product collections to the Densitek core will be completed March 2020, across its family of brands, including Bruce®, Hartco®, Capella® and Robbins®.