Karastan, long known as a carpet brand, is expanding its reach with the launch of its first-ever hard surface lines. One of the lines, Karastan BelleLuxe is an engineered hardwood flooring featuring wider planks and clean designs “inspired by the simplicity of nature.”
“As the new decade dawns, we’re writing a new chapter in the story of Karastan,” said Seth Arnold, Mohawk’s vice president of residential marketing. “Since the emerging flooring consumer places a heavy emphasis on brand and has a strong preference for hard surface, we knew now was the time to expand Karastan. We challenged our craftsmen and finders to search the globe for the best materials and designs to provide differentiated products for our retail partners.”
According to Karastan, the flooring “will last for generations with a thick wear layer that can be refinished up to three times and includes an application of KaraFinish, a low-gloss finish that emulates the elegant beauty of a traditional oil-finished floor. Warranties include Lifetime Limited Finish, Lifetime Limited Surface, Lifetime Limited Moisture and Five-Year Light Commercial.”
Look for more information about this new hardwood flooring collection at The International Surface Event (TISE) in booth #5803.