Reward Flooring’s New Fall Collections Hit Traditional Notes

Reward Flooring has announced the culmination of their 2019 hardwood flooring launches with the addition of four new collections: ‘Simplicity,’ ‘Canyons,’ ‘Camino II,’ and ‘Roadhouse.’ The collections offer distinctly different looks, with the common thread of championing America’s most popular domestic species. 

Simplicity and Canyons feature smooth, ultra-matte finishes and a selection of almost knot-free Elite Grade options, while Camino II brings in subtle surface texturing to create a casual, comfortable appeal.  
Rounding out the fall additions is ‘Roadhouse,’ which showcases hand-stained, wide-plank Character Grade Hard Maple. Occasional knots, cracks and just the right amount of natural color variation add visual interest, and the subtle hand-scraped texture provides for a very livable surface. Featuring a mix of modern, neutral colors and classic rich hues, Roadhouse offers a timeless floor, reflective of the classic American roadhouses that are each color’s namesake.

“As we continue to drive innovation with the latest finishes and textures, we are equally committed to supporting our partners with the classic options that are core to their sales,” comments Danny Harrington, V.P. of Marketing & Product Development.  “Our goal with Simplicity, Canyons and Camino II was to provide some classic looks, updated slightly with today’s more matte finishes, at a lower than expected price.”

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