Emily Morrow Home Launches New OMG Proof Innovation

Emily Morrow Home has introduced a new OMG Proof innovation that promises to “make the company’s hardwoods even more pet and life friendly than ever before, proving that luxury hardwood products can perform under a variety of otherwise concerning conditions and remain beautiful.”

The product features a scratch-resistant aluminum oxide finish and are also protected with an invisible spill barrier. This OMG proof protection causes liquids to remain on the surface of the hardwood until wiped away.

“We know everyone aspires to have hardwood flooring, and want to give them the freedom to enjoy our hardwoods without worrying about spills or pet accidents,” says Emily Morrow Finkell, CEO and founder of Emily Morrow Home. “Since spills don’t always happen on one isolated plank, we also provide this protection to the joints and backs of our products, so that every side is fully OMG proof protected.”

The new OMG proof protection has been added to all of the twenty-four Emily Morrow Home Hardwood styles, including a new line of hardwoods crafted exclusively for the International Design Guild’s Louis A. Dabbieri Collection. These 12 hardwood styles feature a combination of 6”, 7” and 9” wide planks in colorations that range from naturally-light white oaks, striated grays to golden mid-tone browns with subtle highlights. Also included in the offering are six plank and herringbone styles.

“We are thrilled to partner with International Design Guild and to create the first exclusive hardwood flooring collection for the Louis A. Dabbieri brand,” says Finkell. “The timing coincides perfectly with the launch of our OMG Proof innovation, which gives consumers extra peace of mind that their hardwoods will look good for a very long time.”