Cali Names Robert Peay New CFO

Cali has hired Robert Peay as its new Chief Financial Officer. Peay hails from Park City, Utah where he most recently served as CFO of Skullcandy. While there he directed the transition of the international lifestyle audio brand, from a public to a private entity, increasing EBITDA by 85% in the process.

“I’ve spent my career in consumer brands,” Peay says. “I’m interested in Cali’s growth at this point in its life cycle. It’s well beyond the start-up phase and has proven to be a disruptor in the marketplace. We’ve got enough size and mass that you can do interesting things.”

Peay joins the Cali team at a time of fast-moving channel expansion and product diversification. The eco-conscious manufacturer has increased focus on building out services for dealer and retail partners by developing new collections, fine-tuning supply chains, and creating custom sales programs with accompanying marketing support.

Cali President and CEO Doug Jackson says, “Robert has his work cut out for him, but like the rest of our team, he thrives with a challenge. And there’s never been more opportunity for growth and innovation at Cali. He’s got the right drive, expertise, and attitude to take us to the next level.”

“We’re still on an upward trajectory,” Peay adds. “And that’s something you can feel here among the Cali team. When you walk in the door, you notice an immediate energy that flows through the building. People are psyched. It makes for a really fun, friendly environment.”

Before working at Skullcandy, Peay served as VP of Finance for Probar, a manufacturer of plant-based energy bars, CFO of Goal Zero, a provider of portable solar power systems, and CFO of Black Diamond, a designer and manufacturer of outdoor performance gear.

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