Indusparquet USA announced the hiring of Jodie Doyle as their new Vice President of Sales and Marketing. Doyle comes to Indusparquet from Gilford Johnson Flooring, a distributor based in Jeffersonville, Indiana.
Doyle replaces Jason Strong, who will transition into a consulting role with the company while also working with the company on new distribution opportunities. Doyle served in various executive-level roles during his 15-year career at Gilford Johnson, most recently as their Vice President, Residential Sales Group.
“Everyone in our industry understands that Indusparquet is the gold standard, representing the very highest quality Brazilian hardwood flooring. When you couple that with the opportunity to work with tremendous people that have a passion for this business, I had to make the jump to this group. I’m very honored to lead our group into a new era for our
company,” says Doyle.
Flavia Baggio, Indusparquet USA’s Managing Director, said that the company is excited to add Doyle to their leadership team and believes this represents a new beginning for the company.
“Jodie arrives at the perfect time for our company. We believe that with the launch of our new products and threat of additional duties from China, this is a perfect opportunity for a fresh look at Brazilian imported hardwood. Jodie has tremendous industry contacts, so when you couple that with his expertise, reputation and energy, we are confident he will help our company move the meter and get us to the next level.”
Doyle says the next 60 days will be spent trying to meet face-to-face with their distribution
and direct sales partners, along with a weeklong trip to Indusparquet’s headquarters in Brazil in June. While the category has certainly been challenged over the past 24 months, Doyle sees tremendous opportunities for growth for the company moving forward.
“I would certainly readily admit that hardwood has been under attack, not to mention the Brazilian exotics category,” Doyle said. “But I’m bullish on both categories and think we’re positioned very well. We have a tremendous story to tell and simply have to do a better job of getting that message to retail and consumers alike. I really believe that my extensive distribution experience and connections with large retail are going to be tremendous assets as we go out to change the narrative. You can’t do that unless you have a high-quality product, and I’m super confident in what we can offer our customers moving forward.”