Hannover Fairs USA, the organizer of DOMOTEX USA, announced that CCA Global Partners Senior Vice President of Marketing and Advertising Frank Chiera will join Derrick Daye, managing partner of The Blake Project, for a joint conversation about Retail Brand Leadership during the Branding and Marketing Growth Sessions at DOMOTEX USA 2019.
The Retail Brand Leadership session will highlight how retailers can grow their competitive advantage, position and build their brand to stand out, and take action in a few easy steps.
Chiera is considered an innovative and creative marketing thought leader specializing in the creation of strategic digital, traditional and brand-building lead generation programs. In his role as Senior Vice President of Marketing & Advertising at CCA Global Partners, Chiera leads all marketing initiatives for Flooring America/Flooring Canada, The Floor Trader and The International Design Guild. He has been charged with developing a new business initiative within CCA Global Partners called Drive, a marketing automation platform made available to CCA members and independent retailers outside of CCA Global Partners.
Chiera and Daye will speak in Room A311/312 in Hall A of the Georgia World Congress Center on Friday, March 1.
“We are thrilled to welcome Chiera and Daye to showcase for our retailers how they can effectively establish brand leadership,” said Donna Busse, show director of DOMOTEX USA at Hannover Fairs USA (HFUSA). “This is an extremely meaningful topic for all floor covering retailers,” she added.
The entire Growth Sessions speakers list is available at: https://domotexusa.com/marketing-growth/.