Belknap White Group Announces Latest Line of Hardwood Flooring from Armstrong

The Belknap White Group (BWG) announced its latest line of hardwood flooring from Armstrong, which features Diamond 10™ Technology​, a flooring innovation that incorporates cultured diamonds to create a powerful layer of scratch protection without clouding the beauty of the hardwood underneath.

Paragon offers today’s most in-demand wood colors and textures, in both high gloss and low gloss finishes, all featuring Diamond 10™ Technology. Three popular “​looks​”​ include smooth hardwood, scraped, and​​ brushed. All Paragon floors come with a lifetime limited residential warranty. Appalachian Ridge features scraped and brushed artisan effects harmonized with gentle sanding to create a refined, tactile canvas, brought to life with carefully selected stains and color washes.

Both product lines are available in 5” wide planks with ​varying ​lengths of 8 ¼” – 84 inches long x 3/4 inch thick​, and are made from 100% solid Appalachian hardwood​.

According to Neal Coughlin, BWG’s Regional Vice President of Sales and Product Manager for Armstrong Wood, “After consumers choose the color, the next most important factor when considering natural wood is scratch resistance and maintenance. Consumers want to be assured that their floor will look beautiful for the long term. Armstrong’s Diamond 10™ Technology offers them that peace of mind.”