Sherwin-Williams Industrial Wood Coatings Launches Industry-First Online Inspiration Tool

Sherwin-Williams, through its Industrial Wood Coatings division, introduces the Virtual Panel Studio™, a first-of-its-kind online inspiration tool that provides furniture, kitchen cabinet and other wood product designers access to a complete library of high-resolution images of finished wood panels. These panels can be saved, downloaded, used in renderings and shared with customers or fellow collaborators to inspire future projects, any time and from anywhere.

“We’re excited to be pioneers in the industry when it comes to offering wood product designers the ability to securely source the latest colors and finishes on a wide array of wood species with the click of a button,” said Joe Kujawski, Global Director of Marketing, Sherwin-Williams Industrial Wood Coatings Division. “The Virtual Panel Studio is the fastest and easiest way for designers and product developers to not only find inspiration for a perfect finish—but also their competitive edge.”

When logged into their password-protected account, wood product designers and product developers can search and save hundreds of high-resolution wood panel images in the latest trending colors and finishes. The panel images are frequently updated, and users can download them in a variety of formats to be used within design software, create private collections for future reference or share with clients or fellow design team members. Sherwin-Williams curated collections are also available for users to learn about the latest in trending finishes, innovative techniques and popular coating technologies.

Once a designer or product developer has identified their favorite panels in the Virtual Panel Studio, they should make an appointment at the Sherwin-Williams Global Color and Design Center (GCDC) in Greensboro, North Carolina, where a team of color stylists can help them bring their own proprietary finish to life.

“What’s great about the Virtual Panel Studio is that it truly is the first step to the perfect finish. Our talented team of color stylists at the Global Color and Design Center is constantly innovating to help customers maximize the quality of their finishes based on their performance and process requirements,” said Lauren West, Global Color and Design Manager, Sherwin-Williams Industrial Wood Coatings Division. “Our suite of color and design tools, paired with our extensive industry expertise, continues to give designers access to best-in-class finishing solutions.”

To learn more about the Sherwin-Williams Virtual Panel Studio™ online resource and the Global Color and Design Center, visit

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