LATICRETE Named One of Connecticut’s Top Family-Owned Businesses

LATICRETE has been honored by Hartford Business Journal at its 2017 Family Business Awards, which recognize outstanding achievements in family-owned businesses across the Northeastern region.

“This award pays tribute to my parents, Dr. Henry M. Rothberg and Lillian Rosenstock Rothberg, and the company they took from a basement invention to a global powerhouse,” said David Rothberg, Chairman and CEO of LATICRETE. “We’re proud to have three generations – including four of their grandchildren – carrying on their legacy and values around the world.”

The award was accepted on behalf of the family by Rebecca Rothberg, granddaughter to Henry Rothberg, who supports marketing strategies in sales promotions for the company.

“When I was a young boy, we moved from South Carolina to Connecticut to live in my aunt’s basement. My dad did not have a job at the time, but he did have an idea for a business,” said David Rothberg. “Our tactics have shifted, but our strategy to produce safe, green, easier to install permanent installation systems has never wavered. As a family- and privately-owned business, LATICRETE continues to honor the legacy and values my parents instilled from the beginning. This has allowed LATICRETE to focus not only on the next quarter, but the next generation.”

To be named a winner, a panel of independent judges evaluated LATICRETE based on overall company mission, community involvement, rate of innovation and business achievements over the past 12 months.

“The LATICRETE family extends beyond the Rothberg name to our customers, employees and partners, and continues to be a vehicle whereby people around the world can achieve personal and professional success,” added David Rothberg. “That’s really a testament to sound family values. You wouldn’t ask your son or daughter to work for a company that you didn’t truly believe in.”

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