Cali Bamboo Names Doug Jackson as Chief Revenue Officer

Cali Bamboo has named industry veteran and former Shaw Industries divisional Vice-President of Sales & Marketing, Doug Jackson, as its new Chief Revenue Officer.

Leveraging Cali’s unique direct-to-consumer platform and authentic brand and augmenting the company’s deep leadership team, Jackson will lead the sales and marketing functions to drive accelerated growth.

Cali Bamboo Founder and CEO Jeff Goldberg notes, “Doug brings the perfect combination of channel expertise and creative thinking to Cali Bamboo as we continue to harness the power of our unique direct to consumer platform.”

He continued, “We are experiencing tremendous, disruptive success in multiple product categories through our differentiated go-to-market strategies and technologies; yet, we and Doug share a conviction that Cali has only scratched the surface of the opportunities ahead.”

Regarding his new company, Jackson says, “I see Cali Bamboo accomplishing today what a lot of people in flooring and, frankly, many other industries have been trying to figure out without much success. I think we are leading the transformation of this enormous industry, and it’s very exciting to be on the front side of that disruption.”

Jackson brings over 20 years of experience at Shaw where he most recently directed the Tuftex division, a premier residential carpet brand. Under his management, the flat-lining Tuftex saw substantial EBITDA growth through a combination of marketing, pricing science, and cost-cutting measures. He is known for facilitating strategic, long term business relationships with customers in the dealer, national account, and trade channels — three arenas where Cali Bamboo is positioned for considerable further growth.

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