Belknap White Group Unveils State-of-the-Art, Interactive Website

The Belknap White Group (BWG) has launched a totally revamped website, promising to be a comprehensive and valuable resource for floorcovering industry professionals.

“Our new user-friendly site has been crafted to be mobile-friendly, as well,” stated Derek Morrocco, BWG Digital Strategist. “It is just as easily accessed, just as simple to use, by those on the go as it is when used by one sitting in front of a computer. One upgrade feature to note is our ‘Resources’ page, which provides an overview of everything BWG. From new products to local training events, industry news to manufacturer installation videos, browsers now can find anything they need ‘all in one spot.’”

Another key feature of the site includes access to BWG’s portfolio of surfacing materials and preparation products. Customers are invited to join BWG’s Décor24 Program to search inventory and easily place orders 24/7 through the site. Price lists, invoice access, delivery status and special promotions are just some of the added-value items the new BWG site offers.

In sync with the Belknap White Group’s ongoing commitment to help customers succeed, the website,, also offers the opportunity for clients to sign up for BWG’s Flooring Plus Program… a plethora of information on merchandising, marketing, technology, education and business resources.

“While this was a complete overhaul from our existing site, it is still version 1.0.  Our website will continually evolve as we add tools and resources in the future.  This process allows us to always provide our customers immediate access to everything they need to succeed,” added Morrocco. “We are excited to reintroduce our website to them, and ultimately, help them help their customer base… using it as a key tool. ”

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