Beaulieu Announces Launch of “Healthy Home”

Beaulieu recently announced the launch of Healthy Home™.

“We are a family-owned business that aims to always exceed our customers and partners’ expectations on quality, value and service. Healthy Home was created as a frame of reference to let them know why we do what we do,” says Tom Ellis, Chief Marketing Officer at Beaulieu America.

The company decided to put forward all the features, benefits and certifications of its products in a way that truly addresses what is important to consumers: the well-being of their families. The Healthy Home identity shows that there are attributes built into Beaulieu’s products that contribute to the performance homeowners want in their flooring.

“This positioning is a way to tell customers that we know what a privilege it is to be part of their homes and that we take this responsibility very seriously,” adds Mr. Ellis.

In the next few weeks, Beaulieu will also be introducing a unique hardwood finish.

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