Floorco Distribution, a division of Floorco LLC launched a private label brand, Meridian Elevated Essentials. The initial Meridian line includes an assortment of carpet, hardwood and luxury vinyl flooring and will soon tap into the laminate and ceramic categories.
“As a distributor, creating a unique private label brand allows us to hand-select the best products for our market from each supplier and promote them in a new, unique way all under one brand,” said Danielle Fields, Floorco Marketing Director.
Supporting this launch are selling tools and website meridianflooring.com. The site is entirely dedicated to the private label brand and includes a Retailer Locator for consumers to easily find a Meridian displaying dealer.