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Hardwood Floors Magazine

The magazine of the National Wood Flooring Assocation

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Category: Business Best Practices

Construction Design Stock Image
  • Business Best Practices

When They Say, “That’s Too Expensive,” You Say…

  • by Matt Thibeau
  • Posted on June 15, 2022August 1, 2022

If you’re a residential flooring company and you feel like people are always telling you:…

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Business Race Graphic
  • Business Best Practices

7 Tips to Thwart Cheap Competitors

  • by Paul Reilly
  • Posted on June 1, 2022August 1, 2022

“Your competition offered a better price, and we’re considering their proposal.” Does this sound familiar?…

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Graphic of Businessman Opening Inbox
  • Business Best Practices

How to Craft the Perfect Marketing Message

  • by Matt Thibeau
  • Posted on May 2, 2022April 28, 2022

Do you sometimes struggle to write content for your social media, ads, or website? Does…

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Graphic of 5 Stars
  • Business Best Practices

Are You Plussing Your Customer Experience?

  • by Paul Reilly
  • Posted on April 15, 2022April 5, 2022

Walt Disney was a fanatical innovator. In the 1940s, Disney created a term that became…

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Trees on Coins
  • Business Best Practices

Profits vs. Profitability: Why Profit Margins are Important

  • by Dana Rogers
  • Posted on April 1, 2022March 6, 2026

In addition to pursuing your passion, making money is the most-popular reason for starting a…

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Dartboard Image
  • Business Best Practices

Be Brilliant in the Basics

  • by Paul Reilly
  • Posted on February 15, 2022November 8, 2022

General James Mattis’ leadership philosophy is simple: Be brilliant in the basics. Although his philosophy…

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Business Plan
  • Business Best Practices

Do You Really Need a Business Plan?

  • by Dana Rogers
  • Posted on February 1, 2022March 6, 2026

In a business world that is changing constantly, planning is key to preparing your business…

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  • Business Best Practices

Authority-Based Social Media Marketing

  • by Matt Thibeau
  • Posted on December 29, 2021November 8, 2022

Social media marketing is one of the most effective ways for flooring contractors to generate…

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  • Business Best Practices

The Process of Making a New Product Idea a Reality

  • by Eric Zurn
  • Posted on December 15, 2021November 8, 2022

My tenure as a flooring installation specialist began more than 30 years ago when I…

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  • Business Best Practices

How Sellers Create Value Through Tough Times

  • by Paul Reilly
  • Posted on December 1, 2021November 8, 2022

What value do you personally bring? This is a gut-check question. It forces you to…

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